Lance's gap year after school was enjoyed working as a "chauffer, tea boy and under-study sales rep" at his mom's business, Hazel Elliott Fashion Agencies. He then studied two years of marketing management at Cape Technikon. 

He made his way back to the agency and after a few years was appointed Guess jeans Western Cape sales rep. This was challenging yet exciting as Guess was only making inroads into South Africa.

It wasn't long before Guess had grown to the point where they opened their very own branded jeans stores.

Coincidently a ladies clothing boutique had closed its doors and Lance was approached to try to help find a buyer for the stores remaining dress stock.

Lance bought the stock and in August 1999, Special Occasions opened its doors as Cape towns first "pret-a-porter" evening dress hire store.

After gaining a few years experience in the hiring industry Lance and Dianne (his then fiance) expanded the business to include the hire of exclusive imported wedding gowns..

The range is upgraded on a regular basis as trends and fashions predict. 

By keeping their finger on the pulse of the fashion industry ladies who visit our store are assured the opportunity of hiring a pristine quality wedding or evening gown at a fraction of its new retail value.

Dianne, originating in pre-school education, moved onto medical office practice then joined Lance in his business which unleashed her passion for making ordinary working ladies and the students of the world look beautiful and shine on ther special occasions. She has found her niche in life...